UPC



6 UPC "How To" Spots

Chello Media asked Karma to develop 6 How To spots which had to familiarize UPC subscribers with the Digital TV menu. And also be entertaining enough to make those of you who are not jet subscribers, interested in trying the product.



Concept + Art Direction

My biggest project jet as Art Director. I developed the concept which basically revolved around making the remote control into a truly versatile item and the digital menu more tactile and approachable. Letting all viewers fully interact with digital content. It was cool thinking of different ways as to how the hand could interact with the digital elements, and squeezing movies and tv-shows out of the buttons. I worked with Martijn, Willem Jan and Henk jan, who did the Animation here at Karma. Which worked out really cool.



Honors & Awards

Two of the already finished spots were both finalists in the "Best On Demand/Catch-Up promo" category at the 2009 Promax BDA Awards. "How to order a movie" (shown above) won the Gold prize.

Boards

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